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Take your celebration back with Jameson's new proposed holiday:
St.Patrick’s Day Eve!
The campaign launched on February 15 in NYC, right after Valentine's Day, with SNL stars Michael Che and Colin Jost.
It kicked off the "St. Patrick’s Day season", adding a Jameson twist to beloved traditions.
After waiting seven years for St. Patrick’s Day to finally fall on a Saturday, Leap Year through a curveball in 2024...
The holiday would fall on a Sunday - but that didn’t stop Jameson.
In turn, the brand was determined to ensure St. Patrick’s Day received its proper Saturday moment.
SPE Case Study Video
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Creative Agency: Weber Shandwick
Post Production Team: Optimus
Editor: Emily Chapman
Assistant Editor: Sam Dunlap
Post Producer: Jacqueline Davis
Executive Producer: Joanna Woods
Pop-Tarts:
Edible Mascot Takes College Football in First-ever Pop-Tarts Bowl
Weber Shandwick, with the help of the accompanying PR case study video from the Optimus post production team, took home the Grand Prix Award at the 2024 Cannes Film Festival.
The single biggest Pop-Tarts earned campaign — ever.
Seven times as many people searched for the brand on gameday versus the annual average, driving the brand’s biggest day in nearly a decade. The campaign garnered 4B+ impressions, acquired $1M worth of 1P data and generated 15x more brand mentions than the 10 other non-Kellanova-sponsored bowl games combined. Fans created an overwhelming amount of memes, social responses, videos and GIFs. Our Edible Mascot was at the center of it all, with 80%+ of the game-related coverage, and the NY Times declared that the Pop-Tarts Bowl “won the internet.”
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- Weber Shandwick
PT Case Study Video w/ Weber Shandwick
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Post Production Team: Optimus
Editor: Emily Chapman
Assistant Editor: Sam Dunlap
Post Producer: Jacqueline Davis
Executive Producer: Joanna Woods
